TERMS OF USE.
Effective Date: January 13, 2026
These Terms of Use (“Terms”) govern your access to and use of the website operated by BSquare Advisors LLC (“BSquare Advisors,” “we,” “us,” or “our”). By accessing or using this website, you agree to be bound by these Terms and our Privacy Policy. If you do not agree, you must not use this website.
1. Use of the Website
This website is provided for general informational purposes regarding BSquare Advisors’ services, capabilities, and professional insights. You may use the website only for lawful purposes and in accordance with these Terms.
You agree not to:
Use the website in any manner that violates applicable laws or regulations
Attempt to gain unauthorized access to any portion of the website or related systems
Interfere with or disrupt the security or functionality of the website
Transmit unlawful, misleading, or harmful content
2. No Professional Advice or Relationship
Content on this website is provided for general informational purposes only and does not constitute legal, financial, public relations, crisis management, or other professional advice.
Use of this website does not create a client, advisory, fiduciary, or professional relationship between you and BSquare Advisors. Any engagement for services is governed solely by a separate, written agreement executed by both parties.
3. Intellectual Property Rights
All content on this website, including text, graphics, logos, branding, design elements, and downloadable materials, is the property of BSquare Advisors LLC or its licensors and is protected by applicable intellectual property laws.
You may not copy, reproduce, distribute, modify, or otherwise exploit website content for commercial purposes without prior written consent.
4. Third-Party Links
This website may contain links to third-party websites for convenience or informational purposes. BSquare Advisors does not control and is not responsible for the content, policies, or practices of third-party websites. Access to third-party sites is at your own risk.
5. Disclaimer of Warranties
The website is provided on an “as is” and “as available” basis. To the fullest extent permitted by law, BSquare Advisors disclaims all warranties, express or implied, including warranties of accuracy, completeness, merchantability, fitness for a particular purpose, and non-infringement.
We do not warrant that the website will be uninterrupted, error-free, secure, or free of harmful components.
6. Limitation of Liability
To the fullest extent permitted by law, BSquare Advisors shall not be liable for any indirect, incidental, consequential, special, or punitive damages arising out of or related to:
Your use of or inability to use the website
Reliance on website content
Unauthorized access to or use of information
7. Mandatory Arbitration Agreement
a. Agreement to Arbitrate
Except as expressly stated below, any dispute, claim, or controversy arising out of or relating to these Terms, the website, or your use of the website shall be resolved exclusively through final and binding arbitration, rather than in court.
This arbitration agreement is governed by the Federal Arbitration Act (9 U.S.C. §§ 1–16).
b. Arbitration Procedures
Arbitration shall be conducted by a neutral arbitrator administered by the American Arbitration Association (AAA) in accordance with its Commercial Arbitration Rules, as modified by these Terms.
Arbitration shall take place in New York, New York, unless the parties mutually agree otherwise or the arbitrator determines that a remote proceeding is appropriate.
The arbitrator shall have authority to award any relief available under applicable law, subject to the limitations set forth in these Terms.
Judgment on the arbitration award may be entered in any court of competent jurisdiction.
c. Fees, Costs, and Fee-Shifting
Each party shall initially bear its own attorneys’ fees, costs, and expenses, unless otherwise required by applicable law.
The arbitrator shall have authority to:
Allocate arbitration filing fees, administrative fees, and arbitrator compensation between the parties; and
Award reasonable attorneys’ fees and costs to the prevailing party, to the extent permitted by applicable law, contract, or equity.
If the arbitrator determines that a claim or defense was frivolous, brought in bad faith, or asserted for an improper purpose, the arbitrator may award all reasonable arbitration costs, administrative fees, and attorneys’ fees to the prevailing party.
Nothing in this section limits any statutory right to recover attorneys’ fees where such recovery is mandated by law.
d. Class Action Waiver
All disputes must be brought in an individual capacity only.
You and BSquare Advisors agree that:
There shall be no class actions, collective actions, or representative proceedings
Claims may not be consolidated with those of any other party
The arbitrator may not preside over any form of class or representative proceeding
If this waiver is found unenforceable, the arbitration agreement shall be null and void only as to the class claims, which shall proceed in court.
e. California Arbitration Opt-Out Right
California residents have the right to opt out of this Mandatory Arbitration Agreement.
To opt out, you must send a written notice of your decision within thirty (30) days of the earlier of:
Your first use of the website; or
The effective date of these Terms.
Your opt-out notice must include:
Your full name
Your email address used to access the website (if applicable)
A clear statement that you wish to opt out of the arbitration agreement
Opt-out notices must be sent to:
Email: brookes1@bsquareadvisors.com
Subject Line: “Arbitration Opt-Out”
Opting out of arbitration will not affect any other provision of these Terms. If you opt out, disputes will be resolved in accordance with Section 10 (Governing Law and Venue).
Failure to timely opt out constitutes acceptance of the arbitration agreement.
f. Exceptions
This arbitration agreement does not apply to:
Claims seeking injunctive or equitable relief for misuse of intellectual property or confidential information; or
Claims that cannot legally be subject to mandatory arbitration under applicable law.
Such claims shall be brought exclusively in the courts identified in Section 10.
8. Indemnification
You agree to indemnify, defend, and hold harmless BSquare Advisors, its principals, officers, employees, and affiliates from any claims, liabilities, damages, losses, or expenses arising out of:
Your violation of these Terms
Your misuse of the website
Your violation of applicable law or third-party rights
9. Privacy
Your use of the website is subject to our Privacy Policy, which is incorporated into these Terms by reference.
10. Governing Law and Venue
These Terms shall be governed by and construed in accordance with the laws of the State of New York, without regard to conflict-of-law principles.
For any dispute not subject to arbitration (including disputes where arbitration has been validly opted out), exclusive jurisdiction and venue shall lie in the state or federal courts located in New York, New York.
11. Changes to These Terms
We reserve the right to update or modify these Terms at any time. Changes will be effective upon posting with an updated effective date. Continued use of the website constitutes acceptance of the revised Terms.
12. Severability
If any provision of these Terms is held unlawful or unenforceable, the remaining provisions shall remain in full force and effect.
13. Entire Agreement
These Terms, together with the Privacy Policy, constitute the entire agreement between you and BSquare Advisors regarding use of the website and supersede any prior agreements or understandings relating to the subject matter.
14. Contact Information
If you have questions regarding these Terms of Use:
BSquare Advisors LLC
Email: compliance@bsquareadvisors.com
